STRONGER MARKETS PREVAIL HEADING INTO THE NEW YEAR

What are the industries’ New Years resolutions? We’ve learned some important lessons in the last few years: quality matters, consumers are price sensitive and no one likes price volatility. As 2013 drew to a close, so too did the ALB-funded lamb industry assessment study. All segments of the industry contributed to the Hale Group’s recommended “Road map” for growth. The Hale Group explained that the road map is a process. At its epicenter is developing an industry that can consistently deliver high quality lamb. 
This platform for growth couldn’t have happened at a better time, for the industry has been given the opportunity to start the New Year on an upbeat note.

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